Tag: marketing

Opinions expressed by Entrepreneur contributors are their own. Call to actions (CTAs) are critical statements that prompt users to sign up, purchase, or engage with you. Whether you’re writing emails, headlines, social media posts or SEO-driven content, writing effective CTAs is...

Opinions expressed by Entrepreneur contributors are their own. Do you want to boost your company’s sales? Whether consumers choose to buy something or not is very often a matter of small psychological triggers. Your product might be great, but if your...

Opinions expressed by Entrepreneur contributors are their own. That startup life, right? The one where you’re barely making ends meet. In crippling debt. Worrying why you left the security of your full-time job. But *record scratch* Why is this our view...

To woo consumers, hotel chains typically offer free room upgrades and complimentary breakfast. Kimpton Hotels is trying a new incentive: help with mental health. In a recent social-media campaign, the boutique-hotel operator said it is offering 1,000 of its guests free...

There are a number of little tricks you can use to increase the likelihood of someone doing what you want them to do. But according to psychology, using the word ‘because’ is one of the easiest ways to practically double the...

WASHINGTON (AP) — Among the messages, videos and photos flying across Twitter TWTR, +0.89%, Facebook FB, +1.39% And Telegram, some are real, horrifying images of this war, while others had been lurking on the internet for years before Russia launched this...

WASHINGTON (AP) — Among the messages, videos and photos flying across Twitter TWTR, +0.89%, Facebook FB, +1.39% And Telegram, some are real, horrifying images of this war, while others had been lurking on the internet for years before Russia launched this...

Opinions expressed by entrepreneur Shareholders are their own. Have you ever wondered why many fast food companies like McDonald’s and Burger King use red in their logos? Many people argue that the reason is that psychologically the color red makes people...

Opinions expressed by entrepreneur Shareholders are their own. Do you want to increase your company’s sales? Whether consumers choose to buy something or not is often a matter of small psychological triggers. Your product may be great, but if your site...